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In 1970 IRMA introduced itself at the first major event "EUROCARNE 70" (which was in Verona in October), the evolution was impetuous and IRMA was a source of never ended innovations as the roof invention which could be lifted and the construction of “all-alloy vehicles”. Nobody until that moment had given so much and the market rewarded this innovative spirit.

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The Seventies saw the size of the means of transport increasing. The loading decks were made of steel or aluminum alloy; there were 2, 3 or 4 loading decks made with different variations on specific demands of customers. In the late seventies the other European countries started to show their interest for IRMA and started making the first orders.

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